We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site, visiting our clinic, and communicating with our medical staff. We hold the privacy of your personal information in the highest regard.
Personally Identifiable Information
Patient medical records are securely stored in our Electronic Medical Records ("EMR") software, and in accordance with HIPAA certification requirements. Some necessary information may routinely be exchanged with integral medical facilities such as our bloodwork and analysis laboratory and the dispensing compounding pharmacy in strict adherence to rules and regulations promulgated by HIPAA safety and security standards.
What website use data we collect
We collect the following categories of information for the purposes explained below.
- Activity on Virility, Inc's website: This is non-personally identifiable data about browsing activity on the Virility, Inc.'s website. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page.
- Device and browser information: This is technical information about the device or browser you use to access the Virility, Inc.'s website. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
- Ad data: This is data about the online ads we have served (or attempted to serve) to your browser. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
- Data from Advertising Partners: This is data that we lawfully receive from other digital advertising companies that we work with ("Advertising Partners") to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers (meaning identifiers that help identify your browser or device, but do not directly identify you as a person) which some Advertisers or other third party Advertising Platforms choose to share with us; for example, your "Customer ID" with an Advertiser, an identifier (such as a cookie) associated with a hashed version of your email address, or demographic data such as age range. We may work with our Advertisers and Advertising Partners to synchronize their unique, anonymous identifiers to our own to enable us to more accurately recognise a particular unique browser or device and the advertising interests associated with it.
How we use the data we collect
We use this data to help identify and serve ads to visitors that are more relevant to the browsing experience. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device to serve the most relevant ads to you and, in turn, improve performance of our ad campaigns. Specifically, we use this data for:
- Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads.
- Frequency capping: Making sure that you don't see the same ad too many times.
- Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- Cross-device matching: Identifying all devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices. For example, cross-device matching helps us NOT show you ads for the service you were looking at on your phone but that already engaged on your tablet. Instead we will try to show your device ads for a different purpose where you can learn more about the service you are receiving. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie.
- Attribution: Monitoring when, where, and at what price we served certain ads so that we can measure our influence on the marketing result of the campaigns and overall marketing strategy. For example, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually had more favorable results than other channels.
- Reporting: Providing insights into how ads are performing and gain insights into their effectiveness.
Data is reported in the aggregate for the campaign and, at times, at the cookie level.
Cookies and related technologies
Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can serve targeted advertising to you.
We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped will vary depending on who the Advertisers are.
Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad and opt-out choices
- We may drop cookie with value opt-out if you opt-out as described below and a consent cookie to track your consent choices.
- We may drop a __consent cookie that stores the choices you have made regarding data processing and advertising.
Your choices and opting-out
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:
- You can opt out of receiving personalized ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve.
- In some cases we may link multiple browsers or devices to a visitor. If you opt out of on a browser or device and we have more linked to you, we will extend your opt out decision to the other linked browsers and devices.
- To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
- iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the Limit Ad Tracking setting.
- For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable Opt out of interest-based advertising.
Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
We retain browsing data we collect directly for targeting purposes for no more than 12 months, after which time we employ measures to delete it.
Personal data collected for other purposes is held no longer than necessary for our business purposes but is anonymized. For example, we retain anonymized impression and click data to ensure we can meet auditing requirements related to services provided or to meet legal requirements.
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
Changes to this Privacy Notice
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.
If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.
Contact us about questions or concerns
If you have any questions about this Privacy Notice or our privacy practices, you can contact us.